Factors influencing touristic consumer behaviour

Purpose This paper aims to present a content analysis of two major constructs among tourism settings, namely involvement and emotions, strictly related tourist behaviour, due the fact that there are still some critical gaps in knowledge about tourists' emotions involvement. Design/methodology/approach An in-depth was adopted as methodological approach. methodology addressed an amalgam different definitions, frameworks, mixed theoretical practical applications approaches, results, comparisons well blend set scales by confrontating authors. Findings The findings state demonstrate greater progress scientific development level tourism, marketing consumer representing important issue for integrated experiences. Originality/value study presents reflection on importance specific contexts leisure tourism.